Health insurers: what labels does Comparis award?

Health insurers use Comparis labels for marketing purposes. What labels does Comparis award? How are they created, and what sets them apart? Here’s an overview.

Elena Wetli Foto
Elena Wetli
Star figures on a pedestal.

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1.What labels does Comparis award to health insurers?
2.The Comparis Rating for health insurance: what is it?
3.What is the Efficiency Award?
4.What are the Ethical Customer Acquisition and No Telemarketing quality labels?

What labels does Comparis award to health insurers?

Comparis conducts its own studies on health insurance and awards various labels. They include:

  • Comparis Rating

  • Efficiency Award

  • Ethical Customer Acquisition

  • No Telemarketing

Health insurers may use the Comparis quality seals for marketing purposes.

2. The Comparis Rating for health insurance: what is it?

Once a year, Comparis examines how satisfied people in Switzerland are with their health insurance company. To do so, Comparis conducts a representative survey, which results in the Comparis Rating for health insurers.

The evaluation criteria are:

  • Value for money

  • Performance: quality and service

  • Information/communication/transparency

  • Convenience of touchpoints and contacts

  • Innovation

  • Overall satisfaction

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3. What is the Efficiency Award?

With the Efficiency Award, Comparis investigates the relationship between health insurance premiums and administrative costs. The award goes to the Swiss health insurers with the lowest administrative costs per insured person. Comparis launched this award in 2015.

The figures are based on the official supervisory data for mandatory health insurance (MHI). The Swiss Federal Office of Public Health (FOPH) publishes the data annually.

4. What are the Ethical Customer Acquisition and No Telemarketing quality labels?

In 2015, Comparis launched the Ethical Customer Acquisition and No Telemarketing labels.

The Ethical Customer Acquisition label is given to health insurers that commit to adhere to the Unfair Competition Act when acquiring customers. This also gives people who receive calls the right to find out where the caller has obtained their data. Health insurers are also obliged to comply with any requests to delete data or refrain from calling.

The No Telemarketing label is only awarded to health insurers that refrain from making telemarketing calls.

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