Credit cards Switzerland - customer satisfaction survey


 

In June 2011, the market research institution GfK Switzerland made more than 1000 interviews for comparis.ch on satisfaction with credit card providers. Criteria concerning satisfaction on the procedure of the credit card application, on the spending limit, on fees and costs, the comprehensibility and clarity of clearance, the payment conditions, the help in case of loss or other problems as well as the required auxiliary services were rated.

  Provider Rating points Rating Detailed rating Experience
Customer satisfaction survey 2011
  Bank Migros 5.4 good5.4 good Individual ratings Experience
  Coop 5.4 good5.4 good Individual ratings Experience
  Basler Kantonalbank 5.3 good5.3 good Individual ratings Experience
  Raiffeisen 5.3 good5.3 good Individual ratings Experience
  Berner Kantonalbank 5.2 good5.2 good Individual ratings Experience
  Bonus Card 5.2 good5.2 good Individual ratings Experience
  Cornèr Bank 5.2 good5.2 good Individual ratings Experience
  Cumulus-MasterCard 5.2 good5.2 good Individual ratings Experience
  Postfinance 5.2 good5.2 good Individual ratings Experience
  SBB 5.2 good5.2 good Individual ratings Experience
  UBS 5.2 good5.2 good Individual ratings Experience
  Zürcher Kantonalbank 5.2 good5.2 good Individual ratings Experience
  Banque Cantonale Vaudoise 5.1 good5.1 good Individual ratings Experience
  Credit Suisse 5.1 good5.1 good Individual ratings Experience
 

Source: comparis.ch

  Rating scale: 5.5-6 = very good, 5-5.4 = good, 4.5-4.9 = satisfactory, 4-4.4 = sufficient, below 4 = insufficient
In order to achieve maximal exactness, the single marks of every interviewee are directly added together. The end mark of the provider therefore corresponds to the average of all total marks of the single interviewees and not the average of the single marks.
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