Credit cards Switzerland - customer satisfaction survey


 

In June 2012, the market research institution GfK Switzerland asked roughly 1,200 credit card holders on behalf of comparis.ch about their satisfaction with their credit card providers' services so far. In this non-representative survey, the following criteria were rated: credit card application procedure, spending limit, fees and charges, comprehensibility and clarity of the credit card statement, terms of payment, help in case of loss or other problems as well as additional services requested.

  Provider Rating points Rating Detailed rating Experience
Customer satisfaction survey 2012
  Bank Coop 5.3 good5.3 good Individual ratings Experience
  Bank Migros 5.3 good5.3 good Individual ratings Experience
  Banque Cantonale Vaudoise 5.3 good5.3 good Individual ratings Experience
  Berner Kantonalbank 5.3 good5.3 good Individual ratings Experience
  Cumulus-MasterCard 5.3 good5.3 good Individual ratings Experience
  Basler Kantonalbank 5.2 good5.2 good Individual ratings Experience
  Coop Supercard 5.2 good5.2 good Individual ratings Experience
  Postfinance 5.2 good5.2 good Individual ratings Experience
  Raiffeisen 5.2 good5.2 good Individual ratings Experience
  SBB 5.2 good5.2 good Individual ratings Experience
  TCS 5.2 good5.2 good Individual ratings Experience
  ZKB 5.2 good5.2 good Individual ratings Experience
  Bonus Card 5.1 good5.1 good Individual ratings Experience
  Cornèr Bank 5.1 good5.1 good Individual ratings Experience
  Credit Suisse 5.1 good5.1 good Individual ratings Experience
  UBS 5.1 good5.1 good Individual ratings Experience
 

Source: comparis.ch

  Rating scale: 5.5-6 = very good, 5-5.4 = good, 4.5-4.9 = satisfactory, 4-4.4 = sufficient, below 4 = insufficient
In order to achieve maximal exactness, the single marks of every interviewee are directly added together. The end mark of the provider therefore corresponds to the average of all total marks of the single interviewees and not the average of the single marks.
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