03 July 2012 - Communication
Sunrise is lowering the basic charges of the four subscriptions, "Flat 2", Flat 4", "Flat 6", and "Flat 7", by 5 to 35 CHF. The other conditions remain unchanged. With this action, Sunrise is responding to the new "Natel Infinity" subscriptions from Swisscom. These subscriptions allow unlimited calls and internet browsing within Switzerland.
Despite the reduction of the basic charges, the "Flat" subscriptions from Sunrise are still not the most cost-effective choice for many customers. These customers would save more money with a "Flex" subscription or a prepaid product. For example, someone who makes two hours of calls per month, sends 40 text messages and transfers up to 100 MB of data, pays 55.35 CHF in total with the "Flex 40" subscription. For the same usage with the lowest priced "Flat" subscription, the "Flat 2", the customer pays 83.20 CHF every month.
Compared to the competition, the "Flat" subscriptions are not always the best choice either. For the usage described above, Swisscom's "Infinity S" subscription at 75 CHF is also cheaper than the Sunrise subscription, "Flat 2". However, with this subscription, Swisscom limits the internet browsing speed to 1 MBit/s, although there is no limit to the volume of data. With the Sunrise offer, the internet browsing speed becomes slower after transferring more than 500 MB. In addition, calls to Swisscom and Orange mobiles incur extra charges.
The Sunrise flat rate for calls and text messages to all Swiss networks and internet access, "Flat 4", now costs just 90 CHF per month. The comparable subscription from Swisscom, "Infinity M" costs 99 CHF, with the internet browsing speed limited to 7.2 MBit/s. The price difference between Sunrise and Swisscom for these offers is therefore low for frequent users. Orange charges considerably more, with 120 CHF for 3000 minutes, 3000 text messages and 1GB of data for mobile browsing.